Search Engine Optimization

Search Engine Optimization (SEO) is an organic (non-paid) marketing technique that centers around increasing visibility in search engine results. The three main benefits of SEO include improving rankings, driving traffic, and increasing overall awareness of your website within search engines.

  • SEO involves building search engine compatible websites
  • Search engines are powerful tools but still need your help with tailoring them to your specific needs
  • People are more likely to click on weblinks that are higher up and towards the top of the search engine results page

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Is SEO recommended for my website?

Yes. Although social media and other online platforms can drive customers to your website, most web traffic goes through major search engines such as Google, Yahoo, and Bing. Whether your website provides products, services, content, or information SEO is highly recommended.

How do I achieve good SEO for my website?

It would be a great idea familiarise yourself with SEO and read up on it. It may come as a surprise that you will be able to do many of the things on your own. However, if you want it done professionally or you simply do not have the time you can always ask developer or pay an SEO expert.

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