Branding is a crucial aspect to any company. Branding is just as important for small companies as it is for large companies. A brand is primarily made up of three components. The first is who you are the employees that make up your company. The second is your future vision for where you want the company to be in one, five, or ten years. The third and most important aspect is how your customers are going to perceive you. In order to have strong brand equity it is best to choose one or two core values that you and your company believes in.

  • A clear brand defines the company's mission
  • A quality brand describes the benefits and features of the company’s products and services
  • A well-balanced brand outlines qualities that you want people to associate with your company

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How do I build a successful brand?

To build a brand you first have to define the message that you want to send to your customers. Be clear and concise in your message and have your company actions follow your company message. Be original and create a brand that you believe in yourself. Do not try to mimic the brands of others. Lastly, with every business action, company decision, and customer communication always have your brand message in mind.

How can my website developer help me build my brand?

It is important to have a straightforward relationship with your developer including a lot of communication. The design of your website will play a crucial role in how customers view your brand. For example, clearly communicating your company's vision will help your web developer use the proper colours and put important information at forefront of your webpage.

Why shouldn’t we mimic brands of successful companies?

Branding should be unique to you and your business. A brand is a way to differentiate from your competition, and to show consumers why they should pick you - it should reflect your core values, and tell a story. It’s fine to get inspiration from other brands that you admire, but ultimately your branding should come from yourself. Moreover, just because a certain brand was successful for a certain company, it does not guarantee success to your company as well. If a company has similar objectives and goals, they might just be your competitor.

Why is my brand important?

Your overall brand reflects you and your business. Therefore, a messy, unpolished, confusing brand will reflect poorly on your company, and not give an accurate depiction of your business! Getting your branding right should definitely be a priority - if you get it wrong, customers may be turned off, and your profits will suffer.

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